This One’s for the Supporters

In celebration of Young Henrys and the South Sydney Rabbitohs collaboration brew, Glory Haze XPA, we met with some of their many die hard supporters to find out what it means to be a fan of the club.

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Campaign Rollout

Alongside the presale assets, hero video and suite of stills, we produced five supporter videos telling their stories of the club and it’s history.

The Results

From the presale content alone, the stock sold out in record time. The hero and follow up content drove sales through to the distributors and maintained huge reach and engagement throughout the six plus week rollout.

Video / Photos / Socials

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