The Brief
We have been known to enjoy a couple cold ones here and there – and we’ve been lucky enough to get to work with a whole bunch of killer, independent breweries across Sydney’s Innerwest and beyond. So when the Independent Brewers Association reached out about putting together the branding and marketing campaign for Australia’s first National Indie Beer Day – well, we drank to that!
We teamed up with good mate and studio partner Paul Tooth to create the Indie Beer Day branding and collateral, and directed a social campaign that encouraged beer lovers to support their community and drink indie.
Social Media Assets
Animations, Pins and Point of Sale Assets
The campaign also aimed to increase awareness of the “Certified Independent” seal. In addition to the Indie Beer Day collateral, we created a bunch of posters, tap talkers and wobblers to promote independent beer all year round. Part of this included a national roll out of “Certified Independent” pins that were distributed to bottle-o’s and breweries across the country.
The Results
National rollout of branded campaign across digital, print and point of sale. Hero video explaining Independent Beer and Indie Beer Day, plus call to action vids for Indie Beer Day. Supporting content to assist in promotion and awareness. Shareable, customisable content delivered to participating bottle-o’s, breweries and venues Australia wide.
Branding / Marketing Campaign / Video / Social Media Content / Photo / Print and Collateral