The House of Hazy

Welcome to the House of Hazy, a cultured and curated collection of content, cooked up for the launch of Young Henrys new Hazy Pale Ale. One of our biggest projects to date, we worked from concept to cutting room to climax on this one, bringing the House of Hazy to life with the help of influencers like Nat’s What I Reckon, Flex Mami and DZ Deathrays. The campaign was Young Henrys most successful campaign to date, with a comprehensive three month campaign rollout and continued social presence for over twelve months.

Teaser Content

The staggered launch of kegs and cans meant we had to roll out promo content before the cans were in production. So we built the House of Hazy twice for two seperate shoots. The initial shoot included the below teaser video, stills and venue shout promos.

Building the House of Hazy

We teamed up once again with designer Paul Tooth to help bring our vision of the House to life. From mystical archways, to keg fountains and giant handfuls of hops, we built out a phantasmal land of haze and wonder.